TRUSTED SUPPLIER

HUGE RANGE

BIGGEST BRANDS

Hi, We’re Bensons

A toy company with a simple mission: to make the world fun. Our award winning, family run business is proudly built with this ethos, and our products and brands can be found in family homes across Australia and in many cases… the world (Yes! We are kind of a big deal 🙂 ).

At Bensons we’ve earned our stripes as one of the most innovative companies in the industry. From product development, to distribution, marketing and sales, you will always see our name up in lights as the makers of clever, creative and FUN toys.

Despite our youthful appearance Bensons Trading was founded in 1947 by William Benson Atkinson. A tall man with an even bigger mission to bring joy into the homes of everyday Australians. What started out as a Rocking Horse and Kitchen Gadget Business soon turned to showbags when William discovered the popularity of the concept during the Great Depression where paper bags were filled with everything from boot polish to canned meat and were given away at shows to promote local businesses. After William passed away in 1968 his wife Muriel took over the business and that is when the showbag craze exploded across the country. The rest (they say) is history. Over the years the business has grown into a behemoth of the showbag and amusement industry with long standing relationships forged with the worlds most popular brands such as Cadbury, Mattel, NRL, and so many more.

Today Bensons Trading has grown into a serious force to be reckoned with in the Toy Industry. Whilst continuing our onslaught and domination of the showbag and amusement industry we have expanded the business and are now one of the fastest growing toy distributors in the country (and hopefully, the world) managing accounts for global brands including MGA Entertainment, MADMIA, Mizzie the Kangaroo and Just Play. Check out current range here.

So, How can we make the world FUN for as many people are possible?
That’s what we ask ourselves each day. That’s why you’re here right? You want products that stand out, you want to grow your business, and you want good people to do it with. Well mate, you’ve come to the right place.

Welcome to Bensons Trading.

JUST FOR  

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Here are the biggest selling Showbags from the 1960s until now:

A LITTLE MORE ABOUT WHO WE ARE AND WHAT WE STAND FOR

OUR

HISTORY

We have been in the showbags industry for 70+ years. Heaviliy in the toy and licensing industry, we are still the largest retailer of showbags, and amusement supplier in the Australian market.

OUR

FOCUS

We continually look at ways we can attract the consumers attention through product, marketing, distribution and competitive price points.

OUR

DISTRIBUTION

We are your one stop shop for servicing multiple channels of distribution. Not only do we occupy 50% of the total market share with agricultural shows for supply of amusement lines and showbags – we also manage the independent trade for global companies such as MGAE, Just Play, MADMIA and Mizzie the Kangaroo.

OUR

SAFETY

We are ruthless in our commitment to safety and have a clear and consistent process that ensures the quality of all items imported from overseas.

OUR

INNOVATION

We have always been known as innovators – it is our focus on the customer, focus and passion in the market and innovation that keeps us ahead of our competition.